Intellectual Property & Marketing Law

ARPP

The ARPP, or Professional Advertising Regulatory Authority, is a French body responsible for ensuring compliance with ethical and professional standards in the field of advertising.

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Voluntary chain

Wholesale groups, known as regional distributors or intermediaries, and their member retailers form an organized network designed to coordinate and optimize their operations. While legally

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Abuse of position

When a company takes advantage of its dominant market position to dictate its terms to a customer or supplier, this is called abusive behavior.

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Specialization agreement

Specialization agreements are agreements concluded between two or more companies to define how they will focus on specific activities, such as the production of a

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Horizontal agreement

When two or more competing companies enter into an agreement, often discreetly, they seek to collaborate despite their similar market position and position in the

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Vertical chord

Partnerships between companies at different levels in the value chain, and sometimes even in separate markets, involve a variety of agreements covering diverse aspects such

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AFEST

On-the-Job Training (AFEST) is a continuing education program that allows employees to acquire new skills or improve existing ones directly in their workplace. For AFEST

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