The General Terms and Conditions of Sale for Television, also known as TV Terms and Conditions, are a document issued by each major television network or advertising sales house. They encompass all the commercial terms that apply to the purchase of television advertising space. Each network develops its own Terms and Conditions, detailing various aspects such as targeting options, purchasing procedures, discounts, and any potential price increases. These conditions are a crucial pillar of advertising strategy.

The information contained in the TV Terms and Conditions can be integrated into the databases used by media planning software. The major national television networks, members of the SNPTV (National Union of Television Broadcasters), have agreed to traditionally publish their terms and conditions on the same day in October for the following year. For example, TF1 Publicité published its Terms and Conditions for 2019, while the Lagardère Group released its 2016 Terms and Conditions.