In many countries, the inertia sales method is now frowned upon. This approach relies on sending products or services to the customer, hoping they will

A company can use a parallel selling strategy, also known as “side selling,” to leverage its customer knowledge and the trust they place in it.

The experience of a private sale, originally reserved for a select group of invited customers or prospects, takes place in various settings: from a discreet

Social selling, often referred to in English by a more common term, refers to a business approach focused on interactions and relationships with customers.

In the retail sector, the concept of transactional selling describes an interaction where the salesperson plays a limited, or even nonexistent, role, and where the

The historical value of the customer relationship is measured by comparing the costs incurred to date with the revenue generated. This assessment focuses on the

When a customer shows interest in a product on a website, a marketing technique is used to suggest a range of other products that could

When a person considers acquiring an asset, they evaluate its value based on its potential usefulness or satisfaction. This perceived value corresponds to the difference

Venue finding, also known as venue selection, involves finding a suitable location to host various corporate events such as launch parties, client or prospect conferences,

An added feature, accessory, or even special element is added to a product or service to enhance its perceived quality. However, in reality, this extension