In the retail sector, the concept of transactional selling describes an interaction where the salesperson plays a limited, or even nonexistent, role, and where the customer can even manage without their assistance. The primary objective of transactional selling is to ensure a quick and efficient transaction. Common examples of this type of sale include purchases at fast-food restaurants or bakeries, where the process is generally simplified and straightforward.
In the retail sector, most transactions fall under the transactional selling model, characterized by direct and rapid exchanges. However, certain specific sales, such as those of computer equipment or household appliances, may involve a more consultative and personalized approach.
Return to the glossary index