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The experience of a private sale, originally reserved for a select group of invited customers or prospects, takes place in various settings: from a discreet wine sale within a supermarket to a pop-up event organized in a hotel. This practice aims to specifically target a segment of the clientele to create a sense of exclusivity. Unlike other commercial concepts with clearly defined legal definitions, the term “private sale” lacks a formal definition. With the advent of the internet, many sales present themselves as private without actually being so, thus blurring the lines of this practice traditionally reserved for a select few.

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