CRM & Customer Relationship

Shared loyalty program

Shared loyalty programs bring together different brands or retailers to offer benefits to participants. By pooling implementation and management costs, these programs reduce expenses. However,

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Client portfolio

The clientele of a company or salesperson refers to all the customers who do business with them. This term can refer to all the customers

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Client portfolio

A client portfolio represents all the clients for whom a salesperson is responsible. This concept is frequently used in the banking sector to refer to

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Portfolio

A portfolio is an organized collection of work, presented in various formats such as print, web, or video, that showcases the skills, expertise, and projects

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Post-rationalization

In a marketing or sales negotiation context, the concept of post-rationalization refers to the process by which an individual or customer reinterprets a decision or

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Postpaid

In the hotel industry, postpaid is a widespread payment method that allows guests to settle their bill either upon arrival or at the end of

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First entrant

When a company is the first to enter a new market, it is called the first entrant. This initial role offers the opportunity to leverage

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Prepaid

When we talk about prepaid in the hotel booking industry, we’re referring to a system where the customer is charged as soon as they make

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