Return to the glossary index

The ability of a retail location or group of retail locations in the same area to attract customers is defined as its capacity to generate foot traffic. This phenomenon depends on various factors such as the reputation and image of the businesses present, their market positioning, their geographic location, the number of outlets, transportation and parking facilities, security, and the entertainment activities offered. These factors can vary in terms of quantity and impact, depending on the nature of the retail offering, the geographic location, and the time of year.

Return to the glossary index