Incremental sales refer to the unexpected increase in sales volume or value resulting from an advertising or promotional campaign. The theory of incremental productivity is

In the field of point-of-sale (POS) advertising or point-of-sale (POS) identification, a header panel is an accessory designed to decorate and highlight a specific area

The handling fee is a financial compensation paid to distributors who participate in a promotional campaign by collecting coupons. The amount of this fee depends

A promotional item, or “goodie,” is a small, promotional gift given away at events such as trade shows or during promotional campaigns to boost brand

The concept of instant win is a promotional method based on the pre-selection of winning time slots, the duration of which varies depending on the

A trade show giveaway is a promotional item given away at a trade or consumer show. These giveaways are used for various marketing and sales

An advertising space available on a website or network of websites is a space reserved for the dissemination of promotional messages.

When an error occurs in the communication of a promotional offer, the sales promotion sector uses a tool called an erratum to inform consumers of

Extra-local advertising space refers to promotional space used within a specific advertising campaign. Unlike advertising space naturally intended for local reach, extra-local advertising space becomes

A free trial is a marketing offer that allows consumers to test a product without any obligation to purchase it immediately or later. This approach