A trade show giveaway is a promotional item given away at a trade or consumer show. These giveaways are used for various marketing and sales purposes: attracting visitors to the booth during the event, facilitating initial interactions (icebreaker), encouraging engagement and contact information collection, reinforcing brand or offer recall after the show, and facilitating future contact when contact details are printed on the item. The individual value of giveaways can vary depending on the type of show and industry, but tends to be higher at trade shows, where prospects are generally more valuable and the “giveaway hunting” mentality is potentially less prevalent. In addition to the financial investment, the use of trade show giveaways can lead to a decrease in the average lead value and complicate the subsequent management of contacts obtained.