Programmatic advertising refers to an automated process for acquiring advertising space in print newspapers. Unlike a simple collaboration between media outlets and agencies, programmatic buying

A private deal, in the context of an ad exchange and programmatic buying, refers to an agreement between a publisher or advertising platform and a

The role of programmatic manager exists within advertising networks or entities responsible for monetizing online advertising space. This function has different nuances depending on its

Programmatic advertising is an approach to buying advertising space across various media platforms. This term generally encompasses the programmatic method used to deliver ads. To

The sale of advertising space for online audio content, known as programmatic audio buying, encompasses a wide range of digital audio content. This approach goes

Direct programmatic refers to the automated management of buying and selling advertising space between an ad network and an agency or advertiser. This concept relies

Guaranteed programmatic is an automated method for buying advertising space where the space is not auctioned through real-time bidding (RTB) but sold directly to an

Programmatic native advertising involves adapting display ads to the various content formats offered by publishers. Integrating programmatic buying across publisher networks that offer native formats

Bringing programmatic buying in-house means that an advertiser decides to manage their online advertising purchases themselves in an automated way, without going through intermediary agencies.

Premium programmatic refers to the use of advanced technologies for the management and monetization of advertising spaces that were traditionally sold directly by the sales