Guaranteed programmatic is an automated method for buying advertising space where the space is not auctioned through real-time bidding (RTB) but sold directly to an advertiser via a pre-agreed agreement known as a “private deal.” This concept is also known as programmatic direct, especially in the field of digital advertising sales, which are increasingly managed programmatically. However, this approach can also be applied to traditional media, which are also adopting automated management practices. It is worth noting the position of guaranteed programmatic among the various automated advertising buying methods, as illustrated in the diagram below.