The role of programmatic manager exists within advertising networks or entities responsible for monetizing online advertising space. This function has different nuances depending on its operational or managerial focus. From an operational perspective, the programmatic manager ensures the smooth technical functioning of the programmatic advertising sales platform for a given website, application, or network. Conversely, from a more managerial perspective, the programmatic manager is responsible for designing and optimizing the programmatic and RTB (Real-Time Bidding) strategy to maximize advertising revenue. For example, a programmatic manager focused on the operational side might be responsible for ensuring the smooth running of advertising operations, while another focused on strategic and managerial aspects might be entrusted with responsibilities related to developing the advertising strategy and optimizing revenue. A concrete example illustrating these two facets of the programmatic manager role could be a job posting describing the expectations for a position combining both operational and strategic responsibilities in the field of programmatic advertising.