When planning the layout of received handling units, it is essential to consider their distribution by zone. Valérie Renaudin emphasizes the importance for a retailer to conduct forward-looking market research before addressing the issue of in-store zoning. The purchasing and category management departments undertake a detailed analysis, category by category, of anticipated changes in supply and demand.

In parallel, organizing prospecting activities, whether through phone calls or in-person visits, requires meticulous planning. This planning involves distributing these activities across different geographic areas and over a specific timeframe.