The product manager is responsible for overseeing various aspects related to a product or product line, such as market research, launch, development, positioning, pricing, distribution channels, and communication strategies. Typically reporting to the group manager or marketing director, the product manager faces the challenge of developing in-depth expertise in their assigned areas, despite their experience. Sometimes strained relationships with different departments within the company can be partly attributed to a certain apprehension on the part of specialists who may fear being challenged by the product manager.

The role of the product manager lies at the intersection of product manager and project manager in the field of digital services and applications. This professional plays a key role in the design, development, and improvement of online services and mobile applications offered to the company's clients. Ideally, they combine technical and marketing skills to successfully carry out their responsibilities.

In simple terms, the product manager acts as the liaison between users and application developers, whether it's a mobile application or another digital interface. In the digital sector, the product manager is often considered the same as the product owner. For a more detailed understanding of this role, you can refer to various testimonials and concrete examples that highlight the crucial role of the product manager in the success of digital projects.