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When exploring website statistics, one can examine a particular analytical tool: the conversion funnel. This visual tool allows you to track visitors’ journey through a conversion process, highlighting success rates and points of no return. For example, on an e-commerce platform, the conversion funnel for an order often begins as soon as the user adds a product to their cart and ends at the order confirmation stage. It’s possible that the funnel even starts upon arrival on the site. These conversion funnels are essential elements for evaluating the effectiveness of an online store. Generally, the term “conversion funnel” is preferred to “tunnel” because it better reflects the phenomenon of user abandonment, which is shaped like a funnel. This graphical representation of a conversion funnel is a concrete example of this analytical tool.

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