Direct Marketing & Databases

Mime

The MIME (Multi-Purpose Internet Mail Extensions) protocol is an essential tool in the field of email. It offers the possibility of including various types of

Read more »

Featured Product

In the context of the Boston Consulting Group’s 1960s model, a flagship product is a product that holds a dominant position in a growing market

Read more »

Management of undeliverable mail

Managing undeliverable mail involves implementing a comprehensive process to anticipate, reduce, and control the return of undeliverable mail. With evolving practices, the term NPAI (undeliverable

Read more »

Management of PNDs

Undeliverable mail management (return to sender address) involves a set of actions aimed at reducing the frequency and consequences of costly returns during direct mail

Read more »

Unsolicited Printed Materials

Unsolicited printed material includes leaflets and free newspapers. Since 2008, senders of unsolicited printed material, just like those of addressed printed material, have been subject

Read more »

IT outsourcing

When a company decides to delegate the management of its IT systems to a third party, it can opt for a service provider who, over

Read more »

mailing list

A mailing list, also called a distribution list, refers to a group of people connected to the Internet who simultaneously receive a common email, such

Read more »

Address rental

During a marketing campaign, an advertiser may temporarily use data to contact an intermediary without having access to the contact list. In this context, the

Read more »

Direct Marketing Logistics

Direct marketing logistics encompasses all logistical activities related to direct marketing campaigns conducted via mail. These operations primarily include production, printing, inserting, and distribution. Sometimes,

Read more »
Plus de publications à afficher