When we talk about overkill in the field of marketing, we are referring to a situation where data is erroneously deleted from a file, simply

Overwrap, a term borrowed from English, refers to additional packaging used to enhance the protection of a product. Typically made of polyethylene film, it can

In July 2019, the EU introduced the Platform to Business (P2B) Regulation to govern interactions between online intermediation services and business users. This regulatory framework

Direct marketing consists of targeted operations within a specific sector, tracking communication activities with consumers or professionals. These activities are recorded by a panel of

In 1933, Walter Christaller developed a model based on the interaction between a city and its regional influence, highlighting the hierarchy of goods and services

In the field of direct marketing, the term “database potential” refers to the amount of information recorded in a specific database that matches the criteria

A matchcode is a special identifier created by combining key information about a person’s identity and address in a database. This valuable tool allows you

The postal potential of a mailing list represents the number of postal addresses that can be rented or, in rare cases, sold. A concrete example

Direct marketing, also known as marketing direct, is a business strategy aimed at establishing a direct link with consumers. Although the term “direct marketing” is

Database or file producers are direct marketing professionals who specialize in acquiring databases of potential customers, a core activity of their business. The advent of