In the television advertising sector, a programmatic buying platform is a software tool that automates the acquisition of advertising space for television commercials. In practice, a TV programmatic buying platform facilitates the booking of advertising slots, the uploading of videos corresponding to the commercials, and the payment for campaigns. There are two main categories of TV programmatic buying platforms: those provided by advertising agencies, which limit access to the channels they represent, and those offered by third-party technology providers, which allow for the planning of advertising campaigns across a wide range of independent channels. A concrete example is a TV programmatic buying platform provided by an advertising agency, offering an initial approach to automating television media buying.