The term “social data intelligence” refers to all the actions involved in collecting, analyzing, and leveraging data from social media for marketing and business purposes. This term, sometimes considered a fad, implies the ability to intelligently process the large amount of data collected and use it effectively. The concept of social data intelligence is very broad, encompassing both the areas of data collection and analysis, as well as the various ways to leverage it. These aspects are detailed in the definition dedicated to this concept.

Industry professionals, particularly software publishers, frequently use the term “social data intelligence” to promote their solutions, which focus primarily on data collection and analysis, often through the use of social media dashboards. Although these platforms can facilitate some of the use or activation of this data through social media publishing features, the crucial aspect of intelligent data use is achieved through integration with other tools such as DMPs, trading desks, CRMs, etc., as well as through decisions made by marketing managers.