When considering trademark registration, a similarity search is crucial. This process aims to identify trademarks that, while not identical, share similarities with the one you wish to register. These similarities can be orthographic, phonetic, or even involve the use of synonyms. They can also be visual, particularly with regard to logos.

The purpose of a similarity search is to reduce the potential risks of opposition to the registration or trademark infringement lawsuits that could arise later if the trademark application is too similar to a prior trademark. It also aims to prevent any confusion among consumers. Generally, this search focuses on the product categories for which you wish to register the trademark. However, it can be extended to all categories if there is a risk of consumer confusion.

To conduct this search, you can consult national trademark registries (such as the INPI in France) or use specialized platforms that aggregate data from various national and international registries. A similarity search is an essential step in the overall trademark filing process. For example, a similarity search conducted on the “Gariflex” trademark using the IP Sensus platform revealed several similar trademarks, with “Cartiflex” being considered the closest. A visual similarity search was also performed on a logo.