The job of an SEO specialist involves optimizing the visibility of websites on search engines. SEO specialists possess skills in SEO (Search Engine Optimization) and/or in managing SEO campaigns. Generally, the term “SEO specialist” specifically refers to an expert in organic search engine optimization. This professional can work in a specialized SEO agency, a web development company, or directly for an advertiser to manage one or more websites (sometimes referred to as an “in-house SEO specialist”). They can also work as a freelancer. The skills sought in SEO specialists are diverse, as evidenced by the job postings analyzed by Semrush in 2020. The SEO Camp’s annual study on the SEO profession also provides valuable insights. Here is an example of a job description for an SEO specialist focused on paid search.