Brand Social Responsibility (BSR) is the application of ethical and social principles at the level of a specific brand, sometimes diverging from the overall Corporate Social Responsibility (CSR) message of the group to which it belongs. For example, in a food company, the group may promote sustainable development while one of its brands highlights its commitment to being palm oil-free. It is essential that the brand’s approach be consistent with that of the group, while offering a distinct and precise approach to its social responsibility.