Integrating a supplier’s products into a distributor’s offering, whether traditional or large-scale, is known as distribution listing. This process is crucial for a brand or manufacturer opting for indirect distribution. Listing products with small, independent distributors is generally done through direct contact or visits. However, securing listing with large retailers or integrated networks is more complex and often involves tough negotiations with purchasing managers. A concrete example of this process would be the process of securing listing with a chain of stores.