Lotteries, as a promotional method, rely on the principle of randomly selecting winners through a drawing of lots. Often used to generate and qualify databases, this practice has evolved over time. Before 2011, laws governing commercial lotteries prohibited any form of payment, purchase requirement, or binding fees for participation. However, current legislation now allows promotional lotteries even with a mandatory purchase. In the case of participation costs (such as phone calls, postage, or internet connections), it is imperative that these expenses be reimbursed upon request.

Lotteries are typically distinguished from simple contests by the absence of active participation from the entrant. Their operation can be based on a basic drawing of lots or a more elaborate mechanism involving chance. A well-known example of a large-scale promotional lottery is the one implemented by… Regarding the reimbursement procedures for participation costs, these must be clearly defined and accessible to all participants.