Projective tests are tools that encourage individuals to react to and express their thoughts and feelings in response to visual or physical stimuli. A prime example of this approach is the well-known Rorschach psychological test, where participants are asked to interpret inkblots. These tests are widely used in advertising and packaging, where people exposed to visual content are encouraged to project themselves onto these elements and share their impressions. For example, they might be asked to select images of individuals they believe would be most likely to purchase a product advertised in a commercial. By highlighting unconscious or unexpressed reactions, projective tests aim to reveal subtle advertising impacts. These approaches are also known as implicit testing. A typical example of an implicit or projective testing method applied to packaging would be: