Prime time on the internet refers to the time slot during which the largest number of people are online. According to 2020 Médiamétrie data, in France, this slot generally falls in the evening around 9 p.m., with a particularly marked audience peak at 9:07 p.m. In terms of marketing and advertising strategy, the concept of prime time on the internet seems less relevant than that of traditional media, because digital advertising is not broadcast uniformly to all users of a website or page at a given time. On the contrary, it is dynamically targeted at specific individuals. Thus, pricing is not based on fixed time slots, but rather on criteria such as specific audience targeting or the performance of advertising campaigns.