Media coverage, in the field of communication, refers to the extent to which an event involving a brand or company receives widespread attention. This visibility can result from an intentional approach (such as a product launch, victory in a sponsored competition, or the establishment of a new store in a market) or be unintentional (such as a reputational crisis). It is generally correlated with the brand or organization’s renown, the importance and originality of the event, but can also depend on the quality of media relations and current events. Thus, even a well-structured organization can see a one-off event (such as a product launch) relegated to the background in the daily press and on television if a major event (such as a natural disaster, a terrorist attack, or the death of a public figure) monopolizes media attention. These situations are dreaded by event organizers and public relations agencies. The impact of media coverage can be measured in various ways, such as the number of mentions, word count, airtime, or through qualitative analysis. The concept of media coverage is often used broadly to encompass all media attention, not just print media. It should also not be confused with the concept of public relations.