Personalized promotion involves tailoring the generosity or type of promotion to the specific individual. For example, an offer might be more advantageous for a prospect or a long-inactive customer. This concept is often used in direct marketing, where specific discounts can be offered depending on the recipient. These personalized discounts can be used in-store by presenting a coupon or entering a promotional code online when purchasing from an e-commerce website or app. Promotions printed on receipts are also a form of personalized promotion. However, it is difficult to implement this type of promotion in physical stores because they are visible to everyone. In the e-commerce and click-and-collect sectors, new forms of personalized promotion are emerging. For example, offers that are displayed dynamically can vary depending on the visitor identified on a website or mobile app. This personalization goes beyond simply distinguishing between prospects, loyal customers, or occasional customers, taking into account elements such as browsing and purchase history, including abandoned shopping carts. In addition to this behavior-based approach, personalization can also include named elements. For example, a personalized promotion on a traditional retailer’s drive-through website could offer: [insert a concrete example of a personalized promotion here].