The term “metrosexual” first appeared in 1994 in the British newspaper The Independent, thanks to journalist Mark Simpson. However, it wasn’t until several years later, towards the end of the 2000s, that marketing truly grasped its potential with a specific consumer demographic. The popularity of British footballer David Beckham in the early 2000s brought the term into the mainstream.

The term “metrosexual” refers to a young man, generally under 35, living in a city (hence the prefix “metro,” referring to the metropolis). He doesn’t have a specific sexual orientation but is very concerned about his appearance and image. He holds a well-paying job without being materialistic. He enjoys beauty products and is a regular at gyms and fashion boutiques.