Artketing involves integrating artistic elements into a brand’s marketing strategy. Traditionally associated with luxury brands due to their image and target audience, artketing can also be adopted by more mainstream brands or consumer goods. The most common forms of this practice include supporting artists or art events, creating specific artworks, organizing brand-sponsored art events, designing packaging by renowned artists, collaborating with creators to develop products, using art in advertising campaigns, associating artists’ names with models or brands, reproducing artworks on products, and many others. For example, art exhibitions can be an effective lever for developing artketing, offering unique opportunities to combine art and advertising in a powerful way.