Learning is a process by which an individual acquires knowledge and skills, leading to a lasting change in their behavior based on experience. Beyond simple conditioned reflexes, learning relies on an individual’s cognitive capacity to think, understand, and remember. According to Jérôme Bon and Élisabeth Tissier-Desbordes, consumer decisions are not limited to simply acquiring knowledge to remain loyal to a favorite brand. They are also influenced by a constant quest for novelty, involving the exploration of new products and the diversification of consumption. Thus, limiting consumer choice options may seem unrealistic, as many consumers actively seek variety in their purchasing decisions.