In the field of online advertising, understanding the concept of advertising pressure is essential. This can be approached in different ways, either objectively by counting the number and frequency of advertisements displayed online, or more subjectively by considering the impact users feel in response to these commercial solicitations. Indeed, internet users’ perception of advertising pressure depends both on the frequency with which they are exposed to promotional messages and on the quality of those messages. These factors directly influence how users interact with online applications and services.

The impact of advertising pressure is also evident at the level of the websites that host these ads. This pressure can be measured by evaluating the number of advertising placements or promotional elements present on a given page, a phenomenon commonly referred to as “advertising overload.”