The Effie Awards are advertising competitions that originated in the United States in 1968 and have since spread to many parts of the world. These competitions are distinguished by their emphasis on the proven effectiveness of campaigns for awarding prizes, in contrast to other advertising competitions that prioritize the quality and originality of the creative work. The Effie Awards have given rise to a movement aimed at highlighting the effectiveness of advertising campaigns. In France, the Effie Awards were established in 1994. In 2016, a humorous advertising film was produced to illustrate the unique aspects of the Effie Awards and underscore the commitment of participating agencies to demonstrating the effectiveness of their campaigns.