E-commerce SEO encompasses the practices and techniques of organic search engine optimization specifically adapted to the unique challenges of online commerce. While it relies on traditional SEO principles, e-commerce SEO is distinguished by its specific characteristics related to online business activity, requiring specific skills and actions. This need is even more pronounced for e-commerce sites with a wide range of products. These specificities often justify the presence of in-house SEO experts, or even the use of specialized agencies in this field.

Among the distinctive characteristics of e-commerce SEO are: managing a potentially considerable volume of often highly competitive search queries, optimizing product page and template templates, writing product descriptions, structuring categories and subcategories as well as associated pages, optimizing internal search engine rankings, optimizing tags and URLs, the difficulty of obtaining natural and spontaneous backlinks, the influence of customer feedback on SEO, security risks, and more.