Dynamic coupons are personalized discount offers generated and distributed instantly based on consumer preferences and actions. Initially printed on receipts and tailored to recent purchases or purchase history linked to a loyalty card, dynamic coupons have evolved into digital formats. On online platforms, personalized offers can be presented based on visitor behavior. For example, an e-commerce site might display coupons encouraging customers to buy more or to choose products that complement those already selected. Similarly, a coupon’s visibility can vary depending on the customer’s status: it can be reserved exclusively for new customers, visitors, or users of a website or mobile application.