Customer showrooming is a practice that involves offering potential buyers the opportunity to discover and test a product at the home of a customer who has already purchased it. This concept is particularly well-suited to high-value and sometimes technical items, for which the buyer may need a concrete demonstration and feedback from a similar user. It proves especially useful for specialized products that are not readily available in stores or in areas with limited retail outlets. This approach, sometimes called crowdshowrooming, relies on a network of customer showrooms. For example, a platform dedicated to peer-to-peer showrooming connects e-commerce businesses with “showroomers.” This method can also be applied to car test drives.