Call scoring involves assigning a rating to calls received by an organization responsible for managing inbound calls. This evaluation aims to quantify the sales potential of each call and is primarily applied to pre-sales calls. It allows for the assessment of the quality and value of each call individually and overall, thus facilitating the comparison of the sales effectiveness of different call sources used (television ads, toll-free numbers in newspapers, Google Ads, etc.). In addition to a system of [missing information], call scoring can be based on manual classification performed by agents or rely on automated procedures.