There are two categories of brand-related books. On the one hand, there are books written by independent authors and intended for sale, and on the other hand, books created by the brand itself, whose content is controlled and which can be distributed for free or sold. In the first case, the book can have a marketing impact, positive or negative depending on its content and direction, but it is not specifically aimed at promoting the brand. We will not delve into this case here. In contrast, a brand book, initiated by the company, is part of a marketing communication strategy. Generally, it recounts the history of the brand and its products from a favorable perspective, given that it is sponsored and controlled by the brand. This type of publication primarily serves to strengthen the brand image and maintain its public relations, and can also be used internally for communication purposes. Brand books are often given to the press, employees, certain clients, and partners. Sometimes, a brand book designed for commercial purposes may also be sold as a co-publication. While branded books are common in the luxury sector, they are also found in various fields, including B2B. Agencies specializing in the creation and publishing of these works can handle the historical and heritage aspects. For example, a bestseller sold at €22.90 can be a source of revenue for the company while simultaneously reinforcing its expertise in the field. Another example is the “30 Cult Recipes” series, where a publisher can collaborate with brands on the book’s production. Furthermore, here is an example of Total’s branded book publishing strategy, highlighting a B2B institutional approach and internal communication strategy. The press release announcing this project can be found below.