Brand revival involves bringing back to life a product or service brand that has been commercially discontinued for a period of time, usually several years. This can occur when a currently operating company has stopped using a brand from its portfolio for some time, or when the original company that owned the brand has ceased operations, often following bankruptcy. Generally, brand revival is the result of a company or individual acquiring the intellectual property rights associated with the abandoned brand. This dynamic is primarily seen with “historical” brands that are still deeply ingrained in consumers’ collective memory, sometimes evoking a sense of nostalgia after their disappearance from the market. This can be considered a specific application of the concept of renewal. The brand can then be relaunched as is or undergo more or less significant modifications related to the associated product or service. In the latter case, the changes must be consistent with the brand’s history and the image it has left behind. Some notable examples of brands that have experienced a revival include Solex, Lip, Mako Moulages, Tann’s, Fusalp, Alpine Renault, K-Way, and Giraudy (B2B), among others. A concrete example of this brand revival is illustrated in a report focusing on Lip.