An incentive trip is a journey organized by a company to energize and retain its employees or partners, such as distributors, external sales representatives of

Based on central place theory, the concept of multi-object travel highlights consumers’ preference for visiting several stores during their shopping trips. This practice is driven

In hotel management, the concept of pick-up refers to the increase in the number of reservations. It is often represented by a visual tool that

In the international tourism sector, a destination management company (DMC) is a company specializing in the complete organization of trips, including transportation and activities for

Inflight advertising refers to the display of advertising messages on board aircraft during flights. It also encompasses other forms of promotion. To learn more about

The member agencies of the National Association of Event and Business Tourism Agencies (ANAE) are experts in planning and managing corporate events and business trips.

In the field of hotel marketing, rate shopping refers to monitoring the prices charged by competing hotels in order to improve one’s own pricing strategy.

The National Association of Event and Business Tourism Agencies (ANAE) is a French professional organization that brings together agencies specializing in the creation, organization, and

A major airport is frequently chosen by a company, airline, or express carrier to serve as a logistics hub. Ideally located at the intersection of

The concept of “bleisure” originated from the combination of the English words “business” and “leisure.” It refers to the practice of combining business travel with