Sales Promotion & POS Advertising

Advertising recognition

When an advertising audience remembers seeing a promotional message after it has been shown or described to them, this is called advertising recognition. To assess

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Floor display

A floor display is a promotional display placed at floor level in a retail store. In addition to its function of promoting products, a floor

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REEN

In France, the Law on Reducing the Environmental Footprint of Digital Technology aims to promote the sustainability of public websites by 2024 and to encourage

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Deferred Repayment

A discount coupon is a promotional strategy that allows consumers to receive discounts on their purchases in exchange for a coupon returned after one or

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Smart display

A smart display is generally distinguished by its ability to personalize the marketing information offered to customers based on their actions or characteristics such as

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Interactive display

An interactive display is a device that provides information to customers in a store in an interactive way. Some of these displays provide information or

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Ready to sell

A ready-to-sell display (RTS) is a way of packaging a product for direct sale, minimizing handling once it reaches the point of sale. These displays,

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Ready to sell

Value-added packaging (VAP) is inspired by the methods used by discount stores to reduce shelf-stocking costs. It is designed to simplify the shelf-filling process by

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