A ready-to-sell display (RTS) is a way of packaging a product for direct sale, minimizing handling once it reaches the point of sale. These displays, often made of cardboard, include a detachable or retractable section to ensure the product’s visibility and accessibility once on the shelf. RTSs, commonly abbreviated as RTSs, are widely used in the discount sector. They facilitate product highlighting to attract customer attention. For example, a packaging specialist might argue for the effectiveness of RTSs in boosting sales. Various examples of RTSs exist, demonstrating their adaptability to different types of products and markets.