Jacob Moreno invented an exploratory method based on group theatrical improvisation. Its aim is to highlight the conscious and unconscious connections that exist between participants.

An advertising display installed above a product at the point of sale is a tool often used to promote special offers and promotional campaigns.

The concept of disguised sales generally refers to a situation where the courts consider that a given sales promotion, taking place outside the legally mandated

The point-of-sale (POS) display deployment index is used to assess the effectiveness of efforts to install or deploy POS displays at retailers. It is calculated

Free sales refer to periods of product discounts decided at the retailer’s discretion. See [link/website] for more information.

Since 2017, private sales have experienced significant growth in France, distinct from traditional private sales. These private sales consist of special discounts, usually offered just

In the field of sales promotion, the acronym SOR is frequently used to refer to promotions that offer consumers a money-back guarantee in the form

Scribus is an open-source desktop publishing (DTP) software distributed under the GPLv2+ license. It was developed using the Qt library and is compatible with various

A promotional print item used in direct marketing strategies is designed to be folded in a specific way, so that it does not require an

When we talk about “clearance,” we are referring to a sales strategy aimed at selling off stock by offering promotions, usually in the form of