In marketing, a promotional campaign involves organizing a sales initiative to boost product sales. Each year in France, over 100,000 such campaigns are recorded, particularly

A full refund offer, also called a 100% refund, is a promotion where the consumer receives a full refund of the purchase price. The most

Promotional or advertising campaigns based on calendar events are marketing strategies that leverage specific dates to influence consumer purchasing habits. In the retail sector, these

When we talk about a combined rebate offer, we are referring to a promotional offer where the rebate is linked to the simultaneous purchase of

Digital marketing, a strategic approach aimed at establishing online collaborations and alliances, is used to expand the visibility of a website and to promote its

A partial rebate offer (partial cashback offer) involves refunding only a portion of a product’s purchase price. These offers are commonly associated with electronic products

Point-of-sale advertising, also known as POS advertising, is a key merchandising strategy. It’s a direct marketing communication tool designed to capture consumers’ attention when they’re

In 1990, John Roberts created a tool to assess the impact of promotions on product sales, whether simple or cross-promotional, using information collected during checkout.

Promotional mechanics refers to the detailed workings of a promotional campaign. It can take various forms, ranging from the simplicity of an immediate discount at

The “near pack” is an Anglo-Saxon practice that involves placing information, often promotional, close to the product. The goal is to reduce the production costs