Sales Promotion & POS Advertising

Prime time

Prime time is the peak time slot when television and radio audiences reach regular highs, based on media consumption habits. While the term is primarily

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Cashier bonus

At checkout, a retailer may offer a checkout reward, which consists of a promotional gift. This strategy aims to build customer loyalty by offering additional

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Prime Time Internet

Prime time on the internet refers to the time slot during which the largest number of people are online. According to 2020 Médiamétrie data, in

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Prime collection

Offering gifts in the form of a collection to buyers of products or product lines is known as premium collection. This promotional strategy primarily aims

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Prime containing

Premium containers are special packages offered alongside a product, acting as a bonus gift that can even be collected. A classic example of a premium

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Cross bonus

When you buy product A, you may receive a benefit consisting of either a free product B or a discount on its price.

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Event POS advertising

In the world of marketing, event-based point-of-sale (POS) displays stand out for their unique character, designed to create a memorable impact in stores. They are

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Post-Printing

In the field of mail-in lotteries, the term “draw” refers to the random selection of winning entry coupons from those returned before the official closing

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Advertising gallows

In its strictest sense, an advertising bracket refers to the typically metal mounting device used to hang a banner or promotional flag from a post

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