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Website wording refers to the precise choice of terms and writing style used to name the categories, subcategories, menus, and content of a website or mobile application. Its main objective is to ensure a clear and immediate understanding of the offering in order to avoid any confusion, errors, or abandoned browsing. Unlike copywriting, which aims to persuade and sell, wording prioritizes the clarity and relevance of titles to facilitate the user experience. To optimize this choice, it is recommended to test the titles with external users and analyze their impact using methods such as A/B testing or heatmaps.

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