Negative SEO, also known as negative search engine optimization, encompasses a range of methods aimed at pushing competitor websites to the back of search engine results pages or promoting content that is detrimental to them. It can also involve demoting or removing problematic pages by using toxic backlinks to induce delisting. This strategy may involve getting competitor websites penalized by search engines for SEO practices deemed abusive (spamdexing). Thus, negative SEO consists of carrying out reprehensible actions while attempting to attribute them to the targeted website to induce a demotion. A common tactic is the sudden and massive creation of low-quality or suspicious backlinks pointing to the targeted website, in order to create a dubious link profile that could penalize the target site. However, it’s important to note that this approach can backfire, because if search engines index these links, they could actually boost the reputation and ranking of the targeted website. If these practices are detected, the targeted site can use Google’s disavow tool to remove them. Another negative SEO method involves copying a competitor’s content to trigger a penalty. Furthermore, negative SEO can aim to damage a site’s reputation by attempting to spread negative reviews on search engines, or even by suggesting negative content in automated results. A captivating presentation addresses and details various negative SEO techniques, offering insights into strategies for removing problematic pages from a competitive standpoint.