The concept of instant win is a promotional method based on the pre-selection of winning time slots, the duration of which varies depending on the type of game. When a participant interacts with the game (for example, by clicking, visiting a website, or making a call) at the precise moment designated as a winning moment, they win a prize. This type of game has seen significant growth on the internet to boost sales, but also as a business model involving the resale of collected data, advertising revenue, or paid participation via premium-rate calls or SMS messages. It is crucial to note that instant win is not simply a variation of a game of chance. For example, a promotional instant win game for a cheese brand differs from an instant win game website funded by phone calls, or from the specific rules governing an instant win game.