Selfie contests are a common marketing and promotional strategy, inviting the public to photograph themselves using a product or service and then share the image with fans or followers, or directly on the brand’s account. Sometimes, it’s possible to integrate the selfie into the brand’s world even if the participant doesn’t own the product, as illustrated by the KinderVoice example. Submitted selfies are automatically collected via a hashtag specific to the campaign, allowing winners to be selected by vote or random draw, and potentially shared on a social media platform associated with the contest. Selfie contests are one of the methods used in marketing. They can be implemented in conjunction with sponsored television programs or in other diverse contexts.