The catchment area refers to the geographical area surrounding a point of sale from which its current and potential customers primarily originate. It is determined by considering criteria such as distance, travel time, the attractiveness of the point of sale, and local competition. This area can be subdivided into primary, secondary, and tertiary sectors, corresponding to varying travel time ranges. Analyzing the catchment area is essential for guiding sales, marketing, and advertising strategies, as well as for optimizing the allocation of company resources.